Press Releases
Botvin LifeSkills Training Featured on Canada's Largest National Morning Show


WHITE PLAINS, NY Canada AM, Canada's most watched national morning news program, recently featured a segment on "Top Picks for Tweens" in which the award-winning Botvin LifeSkills Training programs were rated among the top for children ages 8 12.

Botvin LifeSkills Training Parent Program and both levels of the animated, interactive Elementary CD-ROM were recently awarded the influential PTPA Media Inc.'s Seal of Approval for excellence in parenting products.  Products that earn the prestigious Seal of Approval are selected based on the  product's value, functionality, quality, and appeal to families, children, and parents.  

"Consumers want the tools to purchase products for their family wisely.  They are tired of bringing home products that look great in the package but serve no purpose once purchased.  PTPA Media and our web site is that tool," says Sharon Vinderine, Founder of PTPA Media. "Our goal, now more than ever, is to help guide families to spend wisely. Our hope is that seeing the PTPA Media Seal will help empower parents to make the best possible purchase, thereby saving their hard-earned income for purchases that will offer value."

The self-paced and comprehensive Botvin LifeSkills Training Parent Program helps parents strengthen communication with their children. The program's guide and DVD contain interactive activities that give parents the tools to help their children learn and use the skills to resist the underage usage of tobacco, drugs, and violence.

In the Botvin LifeSkills Training Elementary CD-ROMs, four lively animated characters lead children through interactive activities.  Children learn personal self-management skills, general social skills, and drug resistance skills in the context of everyday experiences familiar to elementary-aged children. 

About Botvin LifeSkills Training Botvin LifeSkills Training (LST) is a highly effective evidence-based substance abuse and violence prevention program with more than 25 years of peer-reviewed research behind it. Studies testing its effectiveness have found that LST can reduce the prevalence of tobacco, alcohol, and illicit drug use by as much as 80 percent. The program was developed by Dr. Gilbert J. Botvin, professor of Public Health and Psychiatry at Cornell University's Weill Medical College and director of Cornell's Institute for Prevention Research. Dr. Botvin is also founder and president of National Health Promotion Associates which markets health materials. LST has been used with youth in all 50 states, the District of Columbia, Puerto Rico, the Virgin Islands, and in 32 countries around the world. LST is included in the National Registry of Evidence-based Programs and Practices (NREPP) and has been cited for excellence by numerous organizations including the U.S. Department of Education, the Center for Substance Abuse Prevention, the National Institute on Drug Abuse (NIDA), and the Office of Juvenile Justice and Delinquency Prevention (part of the U.S. Department of Justice). Recently LST was selected as a Top Tier prevention program by the Coalition for Evidence-based Policy, an independent, non-partisan, non-profit organization in Washington, DC.

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Media Contact:  Paulina Kalaj, 800-293-4969,

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