In declaring a public health emergency over the opioid epidemic, President Trump called for the creation of a national media campaign to reduce drug use among young people.
As part of PBS NewsHour's America Addicted series, William Brangham speaks with Gary Mendell of Shatterproof about what should be done to prevent addiction.
"For example, there is a program called LifeSkills that's in about 3 or 4% of our middle schools. It has great research behind it that shows that it works. Alternatively, there's research that shows that DARE, which is in about 75% of our middle schools, doesn't work. So, if we can move our middle schools from using LifeSkills, instead of DARE, the opportunity to reduce the number of our teens who ever use drugs is substantially higher." - Gary Mendell, Shatterproof